Ahead of the release on Thursday of Diageo’s fiscal full-year results, here’s a look at the events that shaped the three months to the end of June for the company.
- In April, Diageo confirmed plans shed more than 100 jobs at its Scottish plants as it shifts some spirits production outside of the UK
- In May, the firm lined up a global campaign for its Captain Morgan rum brand, featuring former Manchester United and England football captain Rio Ferdinand
- Also in May, at the company’s Capital Markets Day in London, Diageo confirmed it is not looking to expand the flavour extensions of its Crown Royal Canadian whisky brand beyond the existing three in North America. Also at the event, the company’s North America head Deirdre Mahlan announced an increased A&P spend in the US, against a softening backdrop for spirits in the country
- At the same time, the company said it had returned the focus of its global marketing for Johnnie Walker to the ‘Keep Walking’ slogan and retired the brand’s ‘Joy Will Take You Further’ message, less than two years after launching it
- Later in the month, Diageo confirmed plans to challenge a near-US$140m demand from the UK tax authority relating to the alleged transferral of intellectual property away from the country
- Also in May, Diageo opened a new Guinness concept store at Dublin international airport in partnership with duty free retailer Aer Rianta International
- At the end of May, the company’s Mexican unit confirmed expansion plans for its Tequila business as well as a new logistics facility in the country
- At the beginning of June, Diageo’s Latin America & Caribbean president Alberto Gavazzi hosted a conference call with analysts. Gavazzi offered some insight into the region’s burgeoning Scotch market, as well as plans for cachaça and the rise of cocktail culture
- The quarter ended with the agreement to purchase George Clooney’s Tequila brand, Casamigos.
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