The head of Brown-Forman has said the firm was right not to introduce another flavour under its Jack Daniel’s brand, as the company prepares to launch a rye expression later this year.
“We’ve got high hopes for the Jack Daniel’s Rye brand” – Brown-Forman CEO
The head of Brown-Forman has said the firm was right not to introduce another flavour under its Jack Daniel's brand, as the company prepares to launch a rye expression later this year.