The wine category has long had a reputation for being too slow to react to changing trends, both among consumers and within the industry. Chris Losh highlights a bold move to right these wrongs, from – of all places – France.
How to adapt to changing trends in wine – A case-study – Comment
The wine category has long had a reputation for being too slow to react to changing trends, both among consumers and within the industry. Chris Losh highlights a bold move to right these wrongs, from - of all places - France.
