What’s coming up in aged spirits in 2022? – Predictions for the Year Ahead – comment
The long-standing traditions within aged spirits mean the sector is often deemed to be slow-moving and non-progressive - perhaps unfairly…
All articles by Amy Hopkins
Amy Hopkins
Aged Spirits Commentator
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Is Chinese whisky set to become the next major regional style? – comment
The rich tapestry of whisky is woven from various histories, cultures and regional styles - from the rich malts of…
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Spirits categories – What’s in a name? – comment
At the end of last year, Alexander Stein, the founder of German gin brand Monkey 47, unveiled the intriguingly titled…
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The promise and the peril of rum acquisitions – comment
As one multinational distiller makes clear its intentions in super-premium rum, spirits category commentator Amy Hopkins considers what acquirers will…
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Social currency – Why aged spirits must lean in to influencers – comment
‘Influencer’ is something of a woolly term. People with various roles in the industry – whether ambassadors, journalists, consultants or…
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Why identity politics is more important than ever in aged spirits marketing – comment
In the first episode of Mad Men, protagonist Don Draper furrows his brow and blinks slowly as a bright idea…
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What lasting impact will COVID have on the luxury spirits market? – comment
The luxury spirits segment has received mixed prophecies throughout the coronavirus pandemic. Initially, as the on-premise and Global Travel Retail…