All articles by Andy Morton

Northeast Drinks Group expands Vermont Hard Cider into RTDs with Day Chaser

Northeast Drinks Group has released a range of low-sugar Vermont Hard Cider RTDs, months after buying the US brand from…
Monster Beverage Corp “vehemently opposed” to making alcohol brands out of soft drinks

Monster Beverage Corp co-CEO Hilton Schlosberg has warned against using non-alcoholic beverage brands to launch alcoholic products, describing the practice…
Pernod Ricard adds La Hechicera rum to UK distribution portfolio

Pernod Ricard has taken over UK distribution of La Hechicera, the Colombian rum it secured majority control of last year.…
The Boston Beer Co cuts 2021 forecast again as Truly headaches deepen

The Boston Beer Co has blamed aggressive wholesaler inventory reduction and supply chain disruption as it took another drop in…
Pernod Ricard confirms Jean-Etienne Gourgues as Chivas Brothers CEO

Pernod Ricard has confirmed its appointment of former China MD Jean-Etienne Gourgues as CEO of the Chivas Brothers division. Gourgues…

CANarchy buy sets Monster Beverage Corp on its own path to growth – comment

Every day, Monster Beverage Corp. moves further away from its preordained fate as a takeover target for The Coca-Cola Co.…
London Wine Fair returns to Olympia for hybrid 2022 event

The London Wine Fair is to return to the Olympia venue in the city after a two-year break, but ongoing…
Coca-Cola HBC closes majority stake buy in Coca-Cola Bottling Co of Egypt

Coca-Cola HBC has completed the purchase of a majority holding in North African beverage giant Coca-Cola Bottling Co of Egypt.…
Danone readies Evian Sparkling

Danone has heralded a “new chapter” for bottled mineral water brand Evian with the launch of its first non-flavoured sparkling…
OHMG revamps functional water range to contain three types of magnesium

UK functional drinks brand owner OHMG has updated its namesake packaged water to contain three different types of magnesium. From…