How soft drinks can make the most of the reopening on-premise and foodservice channels – comment
As lockdown restrictions continue to lift in markets across the world, hospitality venues are re-opening their doors or preparing to…
All articles by Georges Corbineau
Georges Corbineau
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Pernod Ricard unveils makeover for UK Jacob’s Creek Reserve
Pernod Ricard has overhauled packaging for a UK Jacob's Creek wine range. The new-look Jacob's Creek Reserve features a large…
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Grain & Barrel Spirits adds driver partnership to Dixie Vodka-NASCAR tie-up – Vodka in the US data
Grain & Barrel Spirits has signed NASCAR driver Tony Stewart as an ambassador for its Dixie Vodka brand. Off the…
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PepsiCo unveils “ghost kitchen” Pep’s Place in Pepsi food-pairing campaign
PepsiCo has launched its own online food-delivery platform in the US that pairs variants of its Pepsi CSD brand with…
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Bushmills Original Cask Finish single malt Irish whiskey – Product Launch
Bushmills Original Cask Finish Irish whiskey series Category - Spirits, whiskey, Irish, both 40% abv Available - Since 15 April…
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Sazerac unveils “baijiu-style” Buffalo Trace spirit
Sazerac's Buffalo Trace Bourbon distillery has launched a limited-edition product that is distilled like whiskey but uses the same ingredients…
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What will Anheuser-Busch InBev’s priorities be for the years ahead? – analysis
Earlier this month, just-drinks analysed Anheuser-Busch InBev's performance trends over the last five years. In this excerpt from the report,…
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Baltimore Spirits Co’s Post Epoch Rye – Product Launch
Baltimore Spirits Co's Post Epoch Rye Category - Spirits, whiskey, American, 50% abv Available - From this month Location -…
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McGuigan Wines’ Single Batch Project Pinot Grigio – Product Launch
McGuigan Wines' Single Batch Project Pinot Grigio Category - Wine, Pinot Grigio Available - From this month Location - UK…
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Coronavirus to have “very low impact” on spirits in Global Travel Retail – Dufry CEO
The current coronavirus pandemic will have little impact on spirits sales in the Global Travel Retail channel, according to the world's largest…