All articles by Georges Corbineau

How soft drinks can make the most of the reopening on-premise and foodservice channels – comment

As lockdown restrictions continue to lift in markets across the world, hospitality venues are re-opening their doors or preparing to…
Pernod Ricard unveils makeover for UK Jacob’s Creek Reserve

Pernod Ricard has overhauled packaging for a UK Jacob's Creek wine range. The new-look Jacob's Creek Reserve features a large…
Grain & Barrel Spirits adds driver partnership to Dixie Vodka-NASCAR tie-up – Vodka in the US data

Grain & Barrel Spirits has signed NASCAR driver Tony Stewart as an ambassador for its Dixie Vodka brand. Off the…
PepsiCo unveils “ghost kitchen” Pep’s Place in Pepsi food-pairing campaign

PepsiCo has launched its own online food-delivery platform in the US that pairs variants of its Pepsi CSD brand with…
Bushmills Original Cask Finish single malt Irish whiskey – Product Launch

Bushmills Original Cask Finish Irish whiskey series Category - Spirits, whiskey, Irish, both 40% abv Available - Since 15 April…

Sazerac unveils “baijiu-style” Buffalo Trace spirit

Sazerac's Buffalo Trace Bourbon distillery has launched a limited-edition product that is distilled like whiskey but uses the same ingredients…
What will Anheuser-Busch InBev’s priorities be for the years ahead? – analysis

Earlier this month, just-drinks analysed Anheuser-Busch InBev's performance trends over the last five years. In this excerpt from the report,…
Baltimore Spirits Co’s Post Epoch Rye – Product Launch

Baltimore Spirits Co's Post Epoch Rye Category - Spirits, whiskey, American, 50% abv Available - From this month Location -…
McGuigan Wines’ Single Batch Project Pinot Grigio – Product Launch

McGuigan Wines' Single Batch Project Pinot Grigio Category - Wine, Pinot Grigio Available - From this month Location - UK…
Coronavirus to have “very low impact” on spirits in Global Travel Retail – Dufry CEO

The current coronavirus pandemic will have little impact on spirits sales in the Global Travel Retail channel, according to the world's largest…