In a first for Amazon Prime Video, Bacardi last month used the platform to present a live whisky tasting, where audience members could order samples to taste along with experts. Guest columnist Lucy Britner explores the wider trend and the future of interactive TV tastings 

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GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData