Consumers’ growing concerns about their health are not only well documented, but they’re also a natural reaction to a global health crisis. But, several soft drinks and supplements companies are getting their messages wrong. Lucy Britner investigates.
Why COVID-19 is making soft drinks walk an advertising tightrope – comment
Consumers' growing concerns about their health are not only well documented, but they're also a natural reaction to a global health crisis. But, several soft drinks and supplements companies are getting their messages wrong. Lucy Britner investigates.