A protracted trade dispute has blocked single malt Scotch whisky’s access to the all-important US market at a time when the category desperately needs to demonstrate its relevance. As trends rapidly accelerate, this lack of visibility could damage Scotch for years to come, warns spirits commentator Amy Hopkins.
Why Scotch whisky could take years to rebound in the US – comment
A protracted trade dispute has blocked single malt Scotch whisky's access to the all-important US market at a time when the category desperately needs to demonstrate its relevance. As trends rapidly accelerate, this lack of visibility could damage Scotch for years to come, warns spirits commentator Amy Hopkins.