As Paris prepares to host this summer’s Olympic Games, things have changed just a bit since the last time sport’s pre-eminent global event visited the French capital a century ago. Zap back in time to the Games of the VIII Olympiad and you might have been slightly surprised by some of the lifestyle choices of those taking part.
Why Corona Cero, Michelob Ultra make sense as focus of AB InBev’s Olympic partnership
AB InBev's choice of brands may have raised eyebrows but it shows hard-headed commercialism, argues Richard Woodard.