The original RTD is beer, a drink facing fierce competition the world over from an ever-burgeoning range of ready-to-drink beverages – and, in some cases, losing market share. How can those in the beer market fight back?
Beer helped fuel the rise of RTDs. How can it strike back?
The original RTD was beer but it’s facing an ever-growing range of rivals. Just Drinks’ Stephen Beaumont sets out how beer can fight back.
