This month, branding specialist Claessens International highlights the path taken by Central European Distribution Corp when the Soplica vodka brand found itself struggling in discount stores in its home market of Poland.
Comment – Branding – Soplica: From Discount Store to Heritage Brand
This month, branding specialist Claessens International highlights the path taken by Central European Distribution Corp when the Soplica vodka brand found itself struggling in discount stores in its home market of Poland.