Earlier this month, the UK arm of Pernod Ricard invited the drinks press pool to a briefing in London to launch its ‘Building Premium Wine Brands’ scheme. The programme is designed to target off-trade wine consumers in the country to turn them on to the more premium offerings in the category.
Comment – Pernod Ricard’s Wine Premiumisation: Echo? Echo? Echo?
Earlier this month, the UK arm of Pernod Ricard invited the drinks press pool to a briefing in London to launch its 'Building Premium Wine Brands' scheme. The programme is designed to target off-trade wine consumers in the country to turn them on to the more premium offerings in the category.