The deal, which industry sources estimate has cost around US$24m, is the first significant play by the Budweiser brewer’s craft beer board. Established in late 2012, the board’s aims include seeking out craft beer opportunities.
Comment – Will Blue Point Buy Be First of Many for Anheuser-Busch InBev?
Anheuser-Busch InBev’s swoop for Blue Point Brewing Company, announced this week, is further evidence of how seriously the global brewer is taking the threat, and opportunity, craft beer represents.