The role of provenance in marketing is widely prevalent in the spirits category – always by brands that have to be produced in a certain location, but also often by those that aren’t tied by rules of definition.
Could ‘delocalisation’ signal the death of provenance in spirits? – Editor’s Viewpoint
The role of provenance in marketing is widely prevalent in the spirits category - always by brands that have to be produced in a certain location, but also often by those that aren't tied by rules of definition.
