The numbers are staggering, the inflation rate jaw-dropping. No, we’re not talking about the latest energy bill, or the total rung up at the checkout during your weekly trip to the supermarket. We’re talking famous folk on the ‘gram.
Could finite supply and high agave prices be about to burst Tequila’s celebrity-driven bubble?
Tequila is not unfamiliar with periods of volatility, and at some point the growth that has supercharged interest in the category will surely come to an end.