
For pretty much the last couple of decades, it’s been a self-evident truth that premiumisation – that drinkers will sup less often but spend more when doing so – has driven the global spirits sector.
Diageo is setting up a couple of business units that will focus on what the spirits giant calls its “luxury offering”.
For pretty much the last couple of decades, it’s been a self-evident truth that premiumisation – that drinkers will sup less often but spend more when doing so – has driven the global spirits sector.