For as long as I’ve known the firm, Pernod Ricard has always carried itself with an air of Gallic insouciance: The senior exec team is always happy to go off-the-record with the fourth estate, while the broader company approach of “local roots, global reach” shows a company at ease both with its surroundings and with itself.
Editor’s Viewpoint – Pernod Ricard: What Time Do You Call This?
For as long as I've known the firm, Pernod Ricard has always carried itself with an air of Gallic insouciance: