As I write this, the invasion of Ukraine is still making its way through the country, killing thousands of civilians and causing mayhem in the pursuit of the Russian regime’s apparent desire for the creation of a Soviet Union Mk.II. Whatever the eventual outcome, one thing’s for sure: Ukraine has won the international media battle, especially so in the many channels of Social Media.
Have soft drinks brand owners been virtue signalling over Ukraine? – comment
The wave of condemnation of Russia's move into Ukraine has been near-universal - especially online. Category commentator Phil Tappenden considers the response in soft drinks.
