The validity of some trade fairs has regularly been questioned in this column over the last 12 years. In a world where buying power increasingly seems to rest in fewer and fewer hands, fairs seem – if not exactly unnecessary – then certainly an expensive way of attempting to grow your business.
How Covid-19 is re-shaping the wine fair circuit
Covid-19 could do to wine fairs what it’s done to the population at large: leave some unaffected, weaken others and kill off the most vulnerable.
