“Let’s be absolutely clear: Stolichnaya is a 100% Russian vodka. It is distilled in Russia, it is made into vodka in Russia. Everything about the product is Russian. However, like many other spirits, it is then transported to be bottled in another location. We have no issue with that. Under every possible definition of authentic, genuine Russian product, it is 100% Russian.”
How vodka’s marketing toolbox just became much lighter – comment
Instead of running towards Russia, vodka brands are now running away. Spirits category commentator Richard Woodard explains.
