
As Valentine’s Day beckons, it seems that Pernod Ricard’s on-off love affair with Champagne has become a little toxic, with the news – tacitly confirmed by dependable sources – that it is considering the sell-off of Mumm.
The Champagne market is in the doldrums but the downturn could be short term – and Mumm might give Pernod different options to Perrier-Jouët.
As Valentine’s Day beckons, it seems that Pernod Ricard’s on-off love affair with Champagne has become a little toxic, with the news – tacitly confirmed by dependable sources – that it is considering the sell-off of Mumm.