Peninsula Paris hotel in the 16th arrondissement is a truly impressive venue for a launch event; its walls breathe history. Formerly the Hotel Majestic, it hosted the ‘dinner party of the century’ in 1922, involving Marcel Proust, Igor Stravinsky and Pablo Picasso; in one of its famously lavish rooms in 1928, George Gershwin wrote An American in Paris; the Paris Peace Accords were signed here in 1973, ending the US involvement in the Vietnam War.

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