It says a lot about how much the beverage alcohol industry has changed in recent years that the news that Gallo is moving into beer via an investment with Montucky Cold Snacks barely twitched an eyebrow among most experienced industry watchers.
The drinks industry’s big names spread wings to capture less loyal drinkers
Recent moves by Gallo and Jackson Family Wines show how some majors are trying to meet today’s less category- and brand-loyal consumer.