The next time you see someone try a negroni for the first time, watch their reaction. Chances are the lips will be pursed and the eyes screwed up; there’ll probably be a sharp intake of breath, possibly accompanied by some form of expostulation. They may grow to love the classic combination of gin, Campari and vermouth – millions of people do – but the initial response is often one of shocked surprise.
The sweet outlook for bitters lies behind Campari’s Picon buy
Campari’s move for Picon bolsters the Italian group’s prospects in the still tasty-looking market for bitters, Just Drinks columnist Richard Woodard argues.
