At first glance, there’s an air of predictability about the key findings in e-commerce delivery platform Drizly’s fourth ‘Consumer Trends Report’, published late last week: Tequila and RTDs are both increasingly popular in the US, and younger consumers are more likely to choose non-alcoholic options than their older counterparts.
US spirits consumers state their future preferences. Any surprises?
The US has long been the most important market for spirits brand owners. Has a recent survey of consumption plans provided food for thought? Category commentator Richard Woodard considers the evidence.
