A few months is clearly a long time in the modern spirits industry. This was Brown-Forman president and CEO Lawson Whiting, speaking at the announcement in June this year on the publication of the company’s fiscal 2022 results…
Why Gin Mare may revive Brown-Forman’s fortunes in white spirits
Gin Mare has built a solid position in high-end gin, while Brown Forman’s distribution muscle may open up new markets.
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