Back in 2018, I investigated the nascent cannabis beverage market for Just Drinks. At the time, there was an awful lot of giddy talk about the category’s apparently limitless potential, with some jaw-dropping numbers being thrown around. The comedown since those dizzy days has been painful.
Why the moment for cannabis drinks is not yet upon us
Richard Woodard mulls over recent cannabis headlines in the US and how the beverage category could develop.