Long, long ago, when I first started writing about the global drinks industry, the big story of the day was the sell-off (and carving up between Diageo and Pernod Ricard) of Seagram’s wine and spirits assets – the likes of Martell Cognac, Chivas Regal Scotch and Captain Morgan rum.
Why trio of deals could mark significant shift for Pernod Ricard in North America
Pernod has described its bid to outpace its rivals in North America as “turning a big ship” but its recent hat-trick of deals is a significant pull on the tiller.
