Why trio of deals could mark significant shift for Pernod Ricard in North America
Pernod has described its bid to outpace its rivals in North America as “turning a big ship” but its recent hat-trick of deals is a significant pull on the tiller.
Long, long ago, when I first started writing about the global drinks industry, the big story of the day was the sell-off (and carving up between Diageo and Pernod Ricard) of Seagram’s wine and spirits assets – the likes of Martell Cognac, Chivas Regal Scotch and Captain Morgan rum.
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