A couple of years ago there was a clamour on social media for ‘Try January’. It was a reaction to the success of Dry January; an attempt by those within the world of wine to encourage people not to go alcohol-free but to try unusual bottles of wine instead.
Why wine remains laggard amid rise of alcohol-free
Producing alcohol-free wine is time-consuming, complex and expensive, meaning the segment is not as advanced as in areas like beer.