As the dust starts to settle on Diageo’s announced acquisition of Davos Brands and its Aviation American Gin flagship, spirits commentator Richard Woodard surveys the wider gin category and sees Diageo playing catch-up. Will the move for Aviation plug Diageo’s gin gap?
Will Diageo earn its gin wings with Aviation? – comment
As the dust starts to settle on Diageo's announced acquisition of Davos Brands and its Aviation American Gin flagship, spirits commentator Richard Woodard surveys the wider gin category and sees Diageo playing catch-up. Will the move for Aviation plug Diageo's gin gap?