Baking ingredients inflation in the Ukraine stood at 1.450% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 164 baking ingredients SKUs from companies such as Dr. Oetker, Eko and Kotanyi that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Metro offered lowest prices of the total SKUs within the baking ingredients category from October through December 2023, followed by Takfur and MegaMarket. According to the analysis, the price range of $5 and below was the most competitive, with 139 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Metro had greatest share of lowest prices for individual SKUs in baking ingredients in the Ukraine in Q4 2023.
Analysis of the quarterly price data showed that Metro offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed baking powder and cocoa powder as the most popular (by number of SKUs) baking ingredients variants. These were priced 94.26% lower than the average price of a baking ingredients SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Metro, Takfur, MegaMarket, Eko Market and Bengusta. According to the analysis, Eko Market had the lowest average unit price, while the retailer with the widest product assortment was Metro.
The report brings attention to the intricate pricing dynamics within the baking ingredients market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Metro, Takfur and MegaMarket stood out as prominent e-retailers, providing competitive pricing for a substantial number of baking ingredients SKUs. However, to comprehensively grasp baking ingredients market in the Ukraine, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the the Ukraine baking ingredients market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
