Carbonates inflation in Brazil stood at -24.110% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2024, GlobalData monitored the pricing of 172 carbonates SKUs from companies such as Fanta, Coca-Cola and Guaraná Antarctica that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Supermercado Pereira offered lowest prices of the total SKUs within the carbonates category from April through June 2024, followed by Delivery Extra and Muffato. According to the analysis, the price range of $5 and below was the most competitive, with 169 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Supermercado Pereira had greatest share of lowest prices for individual SKUs in carbonates in Brazil in Q2 2024.
Analysis of the quarterly price data showed that Delivery Extra offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed caffeine included/standard and orange as the most popular (by number of SKUs) carbonates variants. These were priced 6.85% higher than the average price of a carbonates SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Supermercado Pereira, Delivery Extra, Pao de Acucar, Muffato and Angeloni. According to the analysis, Angeloni had the lowest average unit price, while the retailer with the widest product assortment was Supermercado Pereira.
The report brings attention to the intricate pricing dynamics within the carbonates market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Supermercado Pereira, Delivery Extra and Muffato stood out as prominent e-retailers, providing competitive pricing for a substantial number of carbonates SKUs. However, to comprehensively grasp carbonates market in Brazil, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Brazil carbonates market, buy the report here.
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