Carbonates inflation in Saudi Arabia stood at -8.560% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2024, GlobalData monitored the pricing of 328 carbonates SKUs from companies such as Mirinda, Barbican and 7-UP that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Danube offered lowest prices of the total SKUs within the carbonates category from April through June 2024, followed by Carrefour and Othaim Markets. According to the analysis, the price range of $5 and below was the most competitive, with 239 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Danube had greatest share of lowest prices for individual SKUs in carbonates in Saudi Arabia in Q2 2024.
Analysis of the quarterly price data showed that NULL offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed caffeine included/standard and lemon-lime as the most popular (by number of SKUs) carbonates variants. These were priced 20.29% higher than the average price of a carbonates SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Danube, Carrefour, Othaim Markets, NULL and NULL. According to the analysis, Othaim Markets had the lowest average unit price, while the retailer with the widest product assortment was Danube.
The report brings attention to the intricate pricing dynamics within the carbonates market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Danube, Carrefour and Othaim Markets stood out as prominent e-retailers, providing competitive pricing for a substantial number of carbonates SKUs. However, to comprehensively grasp carbonates market in Saudi Arabia, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Saudi Arabia carbonates market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
