Energy drinks inflation in Poland stood at 8.080% in Q4 2024, according to GlobalDatas report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2024, GlobalData monitored the pricing of 95 energy drinks SKUs from companies such as Red Bull, Monster and Oshee that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalDatas pricing analysis reveals that Auchan Poland offered lowest prices of the total SKUs within the energy drinks category from October through December 2024, followed by Frisco and Leclerc. According to the analysis, the price range of $5 and below was the most competitive, with 82 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Auchan Poland had greatest share of lowest prices for individual SKUs in energy drinks in Poland in Q4 2024.
Analysis of the quarterly price data showed that no discounts were offered for energy drinks category by the retailers tracked by GlobalData. Among variants, the tracker revealed standard and 0% sugar as the most popular (by number of SKUs) energy drinks variants. These were priced 49.44% higher than the average price of a energy drinks SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Auchan Poland, Frisco, Leclerc, Lewiatan and Dr.Max. According to the analysis, Frisco had the lowest average unit price, while the retailer with the widest product assortment was Auchan Poland.
The report brings attention to the intricate pricing dynamics within the energy drinks market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Auchan Poland, Frisco and Leclerc stood out as prominent e-retailers, providing competitive pricing for a substantial number of energy drinks SKUs. However, to comprehensively grasp energy drinks market in Poland, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Poland energy drinks market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
