Energy drinks inflation in Qatar stood at -29.770% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2024, GlobalData monitored the pricing of 51 energy drinks SKUs from companies such as Red Bull, Power Horse and Monster that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Carrefour Qatar offered lowest prices of the total SKUs within the energy drinks category from April through June 2024, followed by PANDA QATAR and Family. According to the analysis, the price range of $5 and below was the most competitive, with 41 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Carrefour Qatar had greatest share of lowest prices for individual SKUs in energy drinks in Qatar in Q2 2024.
Analysis of the quarterly price data showed that NULL offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed standard and 0% sugar as the most popular (by number of SKUs) energy drinks variants. These were priced 59.9% higher than the average price of a energy drinks SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Carrefour Qatar, PANDA QATAR, Family, Getit and Lulu-Qatar. According to the analysis, PANDA QATAR had the lowest average unit price, while the retailer with the widest product assortment was Carrefour Qatar.
The report brings attention to the intricate pricing dynamics within the energy drinks market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Carrefour Qatar, PANDA QATAR and Family stood out as prominent e-retailers, providing competitive pricing for a substantial number of energy drinks SKUs. However, to comprehensively grasp energy drinks market in Qatar, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Qatar energy drinks market, buy the report here.
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