Energy drinks inflation in Saudi Arabia stood at 1.020% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2024, GlobalData monitored the pricing of 4 energy drinks SKUs from companies such as Code Red, Mixa and Monster that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Danube offered lowest prices of the total SKUs within the energy drinks category from April through June 2024, followed by Othaim Markets and Carrefour. According to the analysis, the price range of $5 and below was the most competitive, with 4 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Danube had greatest share of lowest prices for individual SKUs in energy drinks in Saudi Arabia in Q2 2024.
Analysis of the quarterly price data showed that NULL offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed standard and 5g; sparkling drink as the most popular (by number of SKUs) energy drinks variants. These were priced NULL than the average price of a energy drinks SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Danube, Othaim Markets, Carrefour, NULL and NULL. According to the analysis, Danube had the lowest average unit price, while the retailer with the widest product assortment was Danube.
The report brings attention to the intricate pricing dynamics within the energy drinks market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Danube, Othaim Markets and Carrefour stood out as prominent e-retailers, providing competitive pricing for a substantial number of energy drinks SKUs. However, to comprehensively grasp energy drinks market in Saudi Arabia, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Saudi Arabia energy drinks market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
