Fortified wine inflation in the US stood at 0.040% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 93 fortified wine SKUs from companies such as Taylor Fladgate, Warre’s and Martini & Rossi that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Wegmans offered lowest prices of the total SKUs within the fortified wine category from April through June 2023, followed by Wine.Com and Hannaford. According to the analysis, the price range of $20 and $50 was the most competitive, with 26 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Wegmans had greatest share of lowest prices for individual SKUs in fortified wine in the US in Q2 2023.
Analysis of the quarterly price data showed that Wine.Com offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed extra dry; vermouth and sangria as the most popular (by number of SKUs) fortified wine variants. These were priced 7.37% lower than the average price of a fortified wine SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Wegmans, Wine.Com, Hannaford, Coborns Delivers and . According to the analysis, Coborns Delivers had the lowest average unit price, while the retailer with the widest product assortment was Wegmans.
The report brings attention to the intricate pricing dynamics within the fortified wine market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Wegmans, Wine.Com and Hannaford stood out as prominent e-retailers, providing competitive pricing for a substantial number of fortified wine SKUs. However, to comprehensively grasp fortified wine market in the US, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the the US fortified wine market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
