Hot tea inflation in Israel stood at 0.320% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 11 hot tea SKUs from companies such as Wissotzky and Lipton that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Israeli Supermarket Online offered the lowest prices of the total SKUs within the hot tea category from April through June 2023, followed by Yeinot Bitan and Israeli Kosher. According to the analysis, the price range of $5 and below was the most competitive, with 11 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Israeli Supermarket Online had the greatest share of lowest prices for individual SKUs in hot tea in Israel in Q2 2023.
Analysis of the quarterly price data showed that no discounts were offered for hot tea category by the retailers tracked by GlobalData. Among variants, the tracker revealed peach and cinnamon as the most popular (by number of SKUs) hot tea variants. These were priced 76.38% higher than the average price of a hot tea SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Israeli Supermarket Online, Yeinot Bitan, Israeli Kosher, and . According to the analysis, Israeli Supermarket Online had the lowest average unit price, while the retailer with the widest product assortment was Israeli Supermarket Online.
The report brings attention to the intricate pricing dynamics within the hot tea market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Israeli Supermarket Online, Yeinot Bitan and Israeli Kosher stood out as prominent e-retailers, providing competitive pricing for a substantial number of hot tea SKUs. However, to comprehensively grasp the hot tea market in Israel, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Israel's hot tea market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
