Lager inflation in Germany stood at 132.990% in Q3 2024, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q3 2024, GlobalData monitored the pricing of 14 lager SKUs from companies such as Krombacher, Warsteiner and Perlenbacher that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that LIDL offered lowest prices of the total SKUs within the lager category from July through September 2024, followed by EDEKA 24 and Aldi. According to the analysis, the price range of $5 and below was the most competitive, with 8 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, LIDL had greatest share of lowest prices for individual SKUs in lager in Germany in Q3 2024.
Analysis of the quarterly price data showed that no discounts were offered for lager category by the retailers tracked by GlobalData. Among variants, the tracker revealed 4.8% alcohol; pilsner; can and premium; pilsner as the most popular (by number of SKUs) lager variants. These were priced 54.85% higher than the average price of a lager SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were LIDL, EDEKA 24, Aldi, and . According to the analysis, Aldi had the lowest average unit price, while the retailer with the widest product assortment was LIDL.
The report brings attention to the intricate pricing dynamics within the lager market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, LIDL, EDEKA 24 and Aldi stood out as prominent e-retailers, providing competitive pricing for a substantial number of lager SKUs. However, to comprehensively grasp lager market in Germany, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Germany lager market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
