Lager inflation in Portugal stood at -3.280% in Q3 2024, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q3 2024, GlobalData monitored the pricing of 62 lager SKUs from companies such as Heineken, Super Bock and Sagres that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Continente offered lowest prices of the total SKUs within the lager category from July through September 2024, followed by Supermercado Elcorteingles and Auchan Portugal. According to the analysis, the price range of $5 and below was the most competitive, with 42 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Continente had greatest share of lowest prices for individual SKUs in lager in Portugal in Q3 2024.
Analysis of the quarterly price data showed that no discounts were offered for lager category by the retailers tracked by GlobalData. Among variants, the tracker revealed pilsner and 5% alcohol as the most popular (by number of SKUs) lager variants. These were priced 22.52% higher than the average price of a lager SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Continente, Supermercado Elcorteingles, Auchan Portugal, and . According to the analysis, Continente had the lowest average unit price, while the retailer with the widest product assortment was Continente.
The report brings attention to the intricate pricing dynamics within the lager market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Continente, Supermercado Elcorteingles and Auchan Portugal stood out as prominent e-retailers, providing competitive pricing for a substantial number of lager SKUs. However, to comprehensively grasp lager market in Portugal, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Portugal lager market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
