Liqueurs inflation in Germany stood at -1.390% in Q3 2024, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q3 2024, GlobalData monitored the pricing of 368 liqueurs SKUs from companies such as Kleiner Feigling, Berentzen and Baileys that were sold by e-retailers. Buy the report here.
Smarter leaders trust GlobalData
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Kaufland offered lowest prices of the total SKUs within the liqueurs category from July through September 2024, followed by LIDL and EDEKA 24. According to the analysis, the price range of $10 and $15 was the most competitive, with 103 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Kaufland had greatest share of lowest prices for individual SKUs in liqueurs in Germany in Q3 2024.
Analysis of the quarterly price data showed that no discounts were offered for liqueurs category by the retailers tracked by GlobalData. Among variants, the tracker revealed 35% alcohol; herbal and 17% alcohol; cream as the most popular (by number of SKUs) liqueurs variants. These were priced 76.05% lower than the average price of a liqueurs SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Kaufland, LIDL, EDEKA 24, Aldi and . According to the analysis, Aldi had the lowest average unit price, while the retailer with the widest product assortment was Kaufland.
The report brings attention to the intricate pricing dynamics within the liqueurs market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Kaufland, LIDL and EDEKA 24 stood out as prominent e-retailers, providing competitive pricing for a substantial number of liqueurs SKUs. However, to comprehensively grasp liqueurs market in Germany, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Germany liqueurs market, buy the report here.
Data Insights
From
The gold standard of business intelligence.
Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.
GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
