Packaged water inflation in Saudi Arabia stood at -4.860% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2024, GlobalData monitored the pricing of 201 packaged water SKUs from companies such as Berain, Nova Water and Aquafina that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Danube offered lowest prices of the total SKUs within the packaged water category from April through June 2024, followed by Carrefour and Souq-Saudi Arabia. According to the analysis, the price range of $5 and below was the most competitive, with 140 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Danube had greatest share of lowest prices for individual SKUs in packaged water in Saudi Arabia in Q2 2024.
Analysis of the quarterly price data showed that NULL offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed drinking water and mineral water as the most popular (by number of SKUs) packaged water variants. These were priced 83.23% lower than the average price of a packaged water SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Danube, Carrefour, Souq-Saudi Arabia, Othaim Markets and NULL. According to the analysis, Souq-Saudi Arabia had the lowest average unit price, while the retailer with the widest product assortment was Danube.
The report brings attention to the intricate pricing dynamics within the packaged water market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Danube, Carrefour and Souq-Saudi Arabia stood out as prominent e-retailers, providing competitive pricing for a substantial number of packaged water SKUs. However, to comprehensively grasp packaged water market in Saudi Arabia, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Saudi Arabia packaged water market, buy the report here.
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