Sparkling wine inflation in Brazil stood at -33.730% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2024, GlobalData monitored the pricing of 26 sparkling wine SKUs from companies such as Club Des Sommeliers, Salton and Casa Perini that were sold by e-retailers. Buy the report here.
Smarter leaders trust GlobalData
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Delivery Extra offered lowest prices of the total SKUs within the sparkling wine category from April through June 2024, followed by Pao de Acucar and Muffato. According to the analysis, the price range of $10 and $15 was the most competitive, with 8 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Delivery Extra had greatest share of lowest prices for individual SKUs in sparkling wine in Brazil in Q2 2024.
Analysis of the quarterly price data showed that NULL offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed 12% alcohol and brut as the most popular (by number of SKUs) sparkling wine variants. These were priced 95.12% higher than the average price of a sparkling wine SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Delivery Extra, Pao de Acucar, Muffato, NULL and NULL. According to the analysis, Muffato had the lowest average unit price, while the retailer with the widest product assortment was Delivery Extra.
The report brings attention to the intricate pricing dynamics within the sparkling wine market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Delivery Extra, Pao de Acucar and Muffato stood out as prominent e-retailers, providing competitive pricing for a substantial number of sparkling wine SKUs. However, to comprehensively grasp sparkling wine market in Brazil, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Brazil sparkling wine market, buy the report here.
Data Insights
From
The gold standard of business intelligence.
Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.
GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
