Still wine inflation in Chile stood at -2.170% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2024, GlobalData monitored the pricing of 84 still wine SKUs from companies such as 7 Colores, Morande and Mancura that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Lider offered lowest prices of the total SKUs within the still wine category from April through June 2024, followed by Cava Morande and Jumbo. According to the analysis, the price range of $5 and $10 was the most competitive, with 39 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Lider had greatest share of lowest prices for individual SKUs in still wine in Chile in Q2 2024.
Analysis of the quarterly price data showed that NULL offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed reserve; sauvignon blanc and sauvignon blanc as the most popular (by number of SKUs) still wine variants. These were priced 34.49% lower than the average price of a still wine SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Lider, Cava Morande, Jumbo, NULL and NULL. According to the analysis, Jumbo had the lowest average unit price, while the retailer with the widest product assortment was Lider.
The report brings attention to the intricate pricing dynamics within the still wine market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Lider, Cava Morande and Jumbo stood out as prominent e-retailers, providing competitive pricing for a substantial number of still wine SKUs. However, to comprehensively grasp still wine market in Chile, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Chile still wine market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
