Still wine inflation in China stood at 33.030% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2024, GlobalData monitored the pricing of 296 still wine SKUs from companies such as Great Wall Wine, Casillero Del Diablo and Changyu that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that GZ Grocery offered lowest prices of the total SKUs within the still wine category from April through June 2024, followed by Gome and Epermarket. According to the analysis, the price range of $20 and $50 was the most competitive, with 106 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, GZ Grocery had greatest share of lowest prices for individual SKUs in still wine in China in Q2 2024.
Analysis of the quarterly price data showed that NULL offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed cabernet sauvignon and 13% alcohol; cabernet sauvignon as the most popular (by number of SKUs) still wine variants. These were priced 90.61% lower than the average price of a still wine SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were GZ Grocery, Gome, Epermarket, Suning and NULL. According to the analysis, Suning had the lowest average unit price, while the retailer with the widest product assortment was GZ Grocery.
The report brings attention to the intricate pricing dynamics within the still wine market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, GZ Grocery, Gome and Epermarket stood out as prominent e-retailers, providing competitive pricing for a substantial number of still wine SKUs. However, to comprehensively grasp still wine market in China, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the China still wine market, buy the report here.
Data Insights
From
The gold standard of business intelligence.
Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.