Still wine inflation in Germany stood at -34.260% in Q4 2024, according to GlobalDatas report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2024, GlobalData monitored the pricing of 456 still wine SKUs from companies such as Ortenauer Weinkeller, Alnatura and Wurttemberg that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalDatas pricing analysis reveals that Kaufland offered lowest prices of the total SKUs within the still wine category from October through December 2024, followed by EDEKA 24 and Aldi. According to the analysis, the price range of $5 and $10 was the most competitive, with 200 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Kaufland had greatest share of lowest prices for individual SKUs in still wine in Germany in Q4 2024.
Analysis of the quarterly price data showed that no discounts were offered for still wine category by the retailers tracked by GlobalData. Among variants, the tracker revealed cabernet sauvignon and merlot as the most popular (by number of SKUs) still wine variants. These were priced 6.61% lower than the average price of a still wine SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Kaufland, EDEKA 24, Aldi, Alnatura and Rossmann. According to the analysis, Aldi had the lowest average unit price, while the retailer with the widest product assortment was Kaufland.
The report brings attention to the intricate pricing dynamics within the still wine market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Kaufland, EDEKA 24 and Aldi stood out as prominent e-retailers, providing competitive pricing for a substantial number of still wine SKUs. However, to comprehensively grasp still wine market in Germany, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Germany still wine market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
