Vodka inflation in Brazil stood at -15.290% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2024, GlobalData monitored the pricing of 23 vodka SKUs from companies such as Smirnoff, Absolut and VORUS that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Delivery Extra offered lowest prices of the total SKUs within the vodka category from April through June 2024, followed by Delivery Extra and Muffato. According to the analysis, the price range of $5 and below was the most competitive, with 10 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Delivery Extra had greatest share of lowest prices for individual SKUs in vodka in Brazil in Q2 2024.
Analysis of the quarterly price data showed that Delivery Extra offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed 40% alcohol and 40% alcohol; premium as the most popular (by number of SKUs) vodka variants. These were priced 118.79% higher than the average price of a vodka SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Delivery Extra, Pao de Acucar, Muffato, NULL and NULL. According to the analysis, Delivery Extra had the lowest average unit price, while the retailer with the widest product assortment was Delivery Extra.
The report brings attention to the intricate pricing dynamics within the vodka market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Pao de Acucar, Delivery Extra and Muffato stood out as prominent e-retailers, providing competitive pricing for a substantial number of vodka SKUs. However, to comprehensively grasp vodka market in Brazil, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Brazil vodka market, buy the report here.
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