The Austria market accounts for nearly 2% of the Western European sparkling wine market size. The market registered a compound annual growth rate (CAGR) of 0.5% during 2018-23 and 7% growth over 2022. According to GlobalData’s deep-dive analysis report, Austria sparkling wine market databook, sekt accounted for a notable share of 80% among various sparkling wine segments in the market in 2023, followed by other sparkling wine. The report also provides in-depth analysis and market forecast to 2027. Buy the report here.
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According to GlobalData’s company and brand analysis, Schlumberger wein & sektkellerei, Geschwister Oetker Beteiligungen and Henkell & Co. Sektkellerei held significant shares in the Austria sparkling wine market in 2023. Concurrently, Kupferberg Gold, Henkell Trocken and Schlumberger led in terms of brand market share. Schlumberger wein & sektkellerei had the leading market share by volume in 2023. Companies operating in the Austria sparkling wine market continue to use innovation to target gaps in product offering. Continuous tracking of market size and company performance is important to help competitors capture and maximize profits.
GlobalData’s channel analysis reveals that on trade were the key channel of purchase for sparkling wine, along with food & drinks specialists. Also, hypermarkets & supermarkets recorded a notable growth during the COVID-19 pandemic, as consumers were forced to stay at home due to restricted movement opportunities.
On trade constituted the highest market share by volume in 2023. Consumers preferred this channel for its product assortment and competitive pricing. Food & drinks specialists was the next preferred channel in the Austria market.
Among the top Western European markets, Germany accounted for the highest volume share in 2023, followed by Belgium, France, Finland, Austria, the UK, Spain, Norway, Switzerland, Sweden, Italy, Greece, Denmark, the Netherlands, and Portugal.
With a growing number of consumers seeking to experiment with novel products, manufacturers and brands need to constantly innovate their flavours and formulations to remain relevant and competitive. Additionally, the popularity of e-commerce has made it easier for shoppers to compare product features and offerings across different brands.
To further understand and explore GlobalData’s insight into the sparkling wine category and market forecast to 2027, buy the report here.
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