The Canada market accounts for nearly 19% of the North American still wine market size. The market registered a compound annual growth rate (CAGR) of 1.1% during 2018-23 and 1% growth over 2022. According to GlobalData’s deep-dive analysis report, Canada still wine market databook, white wine accounted for a notable share of 53% among various still wine segments in the market in 2023, followed by red wine. The report also provides in-depth analysis and market forecast to 2027. Buy the report here.
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According to GlobalData’s company and brand analysis, Constellation Brands, USA, Andrew Peller and Treasury Wine Estates held significant shares in the Canada still wine market in 2023. Concurrently, jackson triggs, Yellow Tail and fuzion led in terms of brand market share. Constellation Brands, USA had the leading market share by volume in 2023. Companies operating in the Canada still wine market continue to use innovation to target gaps in product offering. Continuous tracking of market size and company performance is important to help competitors capture and maximize profits.
GlobalData’s channel analysis reveals that food & drinks specialists were the key channel of purchase for still wine, along with hypermarkets & supermarkets. Also, on trade recorded a notable growth during the COVID-19 pandemic, as consumers were forced to stay at home due to restricted movement opportunities.
Food & drinks specialists constituted the highest market share by volume in 2023. Consumers preferred this channel for its product assortment and competitive pricing. Hypermarkets & supermarkets was the next preferred channel in the Canada market.
Among the top North American markets, Canada accounted for the highest volume share in 2023, followed by the US.
With a growing number of consumers seeking to experiment with novel products, manufacturers and brands need to constantly innovate their flavours and formulations to remain relevant and competitive. Additionally, the popularity of e-commerce has made it easier for shoppers to compare product features and offerings across different brands.
To further understand and explore GlobalData’s insight into the still wine category and market forecast to 2027, buy the report here.
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